Zoom imageBayer CEO Dr. Marijn Dekkers welcomes Facebook users in a video message.
Bayer launched its new Facebook page at www.facebook.com/bayer with a unique feature: in a video message, CEO Dr. Marijn Dekkers personally welcomed users to the site and invited them to experience the Bayer world via the social media. And that’s just what many of them want to do: within a very short time, way over 3,000 people had hit the “Like” button to show their support for the Bayer Group. The response has been resoundingly positive. Within a few days of the page going online, more than 100 users had taken the opportunity to post a message on the company’s wall in Facebook.
“We are delighted with the early success of our Facebook page,” says Dr. Michael Preuss, Head of Corporate Policy and Media Relations at Bayer AG. “It confirms that we are on the right track with our social networking policy. As an innovative enterprise, we always have our finger on the pulse. Dr. Dekkers’ video message makes that clear. He is the first CEO of a DAX company to personally invite social media users to voice their opinions on Facebook.”
One of the key aims is to encourage a frank dialog about the company and its mission “Bayer: Science For A Better Life.” “We attach great importance to open communication with people from all over the world,” says Preuss.